Hi, I'm Victor Selvakumar, a self-taught product designer from Chennai, India

After graduating in computer science engineering, I started my career as a front-end developer in 2011, after 4 years I found my calling in art and design and switched to design. Through explorations, workshops, and videos I learned about the processes in UX/UI and product design.

I've been a product designer for about 8+ years, and during that time, I've worked on all sorts of projects. I help companies to design and launch their products, improve their UX and product performance, or completely rebrand their identity.

My front-end experience and passion for design help me create designs that add great value to the product's user experience. Furthermore, I can ensure that every aspect of my work is of the highest quality.

I also love to do photography, and here are some of my best shots.

My design philosophy is straightforward. Understanding people is the key to create successful designs. You have to figure out what they need and want, then create something that meets those needs and desires.

What i can do.

Branding Design
Brand Strategy, Logo Design, Brand Guidelines
SaaS Design
Web Apps, Mobile Apps, User Interface (UI), Dashboard and Analytics pages
Web Design
Landing page Design and Optimization, Websites, Conversion Optimization
UX/UI Design
Wireframing, Prototype, User Testing, User Research and Analysis
Coaching
Personal Branding, Design Workshops, Mentoring

Work Experience.

Senior Tech Lead - UX/UI
Toast Feb 2022 - Present (Hybrid)

Chennai, India.
UX Lead Designer
xtraCHEF by ToastJul 2018 - Jan 2022 (Hybrid)

Chennai, India.
Web Designer
ZOHOMar 2015 - May 2018 (Onsite)

Chennai, India.
UI Developer
KRDSJul 2013 - Feb 201 (Onsite)

Chennai, India.
Application Designer
Contus TechJan 2011 - Jun 2013 (Onsite)

Chennai, India.

Work Experience.

Senior Product Designer @ Toast
Feb 2022 - Present
Senior Tech Lead - UX @ xtraCHEF by Toast
Jul 2018 - Jan 2022
Web Designer @ ZOHO
Mar 2015 - May 2018
UI Developer @ KRDS
Jul 2013 - Feb 2015
Application Designer @ Contus Tech
Jan 2011 - Jun 2013

Core Skills.

Product Design
UI Design
Prototyping
Wireframing
Visual Design
Usability Testing
Design Systems
Information architecture
Mobile Design
Mentoring
HTML/CSS
Javascript

Design & Collab Tools.

Figma
Adobe XD
Photoshop
Balsamiq
Miro
UserTesting
Notion
Slack

With Experience In.

Adobe Illustrator
Adobe Premier Pro
Bootstrap
Tailwind CSS
Single SPA
jQuery
React
Jira
Git

Let’s chat!

If you would like to discuss a project or coaching,
feel free to get in touch: